CD REVIEW | March 20, 2008

Snoop deserves ego

| Senior Writer

With eight solo albums and more than 30 movie appearances, the inventor of “izzle” deserves an ego trip. Snoop Dogg’s ninth solo album was first intended to feature only him, devoid of guests and collaborators. Though the idea was scratched, “Ego Trippin’” seems to be a comeback for an artist who never left.

 

The first track  reassures listeners that Snoop’s T.V. and movie cameos haven’t led him astray. The next track follows suit, claiming he’s “Still hittin’ switches, still gettin’ riches / Still the best in the game, I’m still hittin’ pitches.”

Meanwhile, the bulk of the album showcases synthesized backbeats and flashy R&B vocals — also electronically distorted — that, while catchy, do more ego stroking for the songs’ producers than for Snoop.

That’s not to say “Ego Trippin” skimps on the Dogg. The last few — and best — tracks in particular incorporate the album’s R&B and electronic motifs under a barrage of lyrics that contrast the earlier, more experimental songs.

"Ego Trippin" by Snoop Dogg recieved two and a half out of four stars.


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