THE ITHACAN

IC students bring diversity to the advertising field

By Mariana Contreras, Contributing Writer • February 15, 2023

Seniors Steven Howard and Li de Jong will represent Ithaca College in the 26th year of the American Advertising Federation's Most Promising Multicultural Student Program.

IC students accepted into multicultural advertising program

By Jillian Bleier, Staff Writer • February 2, 2022

Three seniors have been accepted into the American Advertising Federation’s Most Promising Multicultural Students program for the 2022 year.

Commentary: Sometimes selling out is needed for security

By Kevin Wynn • November 29, 2017

After a serious amount of contemplation, I decided to give up on my dream and sell out.

Ithaca College faculty express concern over marketing changes

By Grace Elletson, Staff Writer • October 7, 2015

The Office of Marketing Communications is undergoing a shift in strategy from a client-based model to a model that focuses on the whole of the Ithaca College brand. At the Oct. 6 Faculty Council meeting, faculty voiced worries about the new system.

The Streaming Wars

By Kenny Chapman • November 8, 2014

In today's day and age it is hard to deny that the internet is starting to make its indent on Television. With powerhouses like Netflix and Hulu leading the charge, Television consumption will most...

Unconventional Super Bowl Ads Win the Game

By Nik DeCosta-Klipa • February 3, 2014

Remember last year when Oreo blew up the social media world with this tweet following the Super Bowl blackout? [acf field="code1"] I still do. And besides the usual Budweiser Clydesdale commercial,...