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Accuracy • Independence • Integrity

August 16, 2017   |   Ithaca, NY

Blogs

Arcade Fire Redefines Music Videos…Again

%image_alt%Canadian indie rockers Arcade Fire have been laying low in the United States after their Grammy win and a handful of festival headlining dates this summer. But this week, the collective resurfaced to unveil their new video for “Sprawl II (Mountains Beyond Mountains),” a track off their latest album, “The Suburbs.”

 

But it’s not enough for Arcade Fire to just release a video and call it a day. Their video for “We Used to Wait” brought music videos into the future by using the listener’s hometown as a nostalgic backdrop. And once again, they are seeking to take a more progressive route to artistic expression.

 

Besides having a “normal” (and awesome) video for “Sprawl II,” they also created a new interactive one. This video requires listeners to turn on their webcams and dance! The listener’s movements dictate the speed at which the video plays and whether or not it turns into a simple video loop. What will they think of next?

Here’s the “normal” version: