“Is that jacket Margiela?” is what Kanye wants to know and now with Maison Martin Margiela’s collaboration with H&M, you can have a little bit of the Margiela cult status. MMM, a Belgian brand, is known for its minimalist style. The choice to feature MMM is an interesting one, as the brand is not well-known outside of the fashion world, unlike H&M’s past collaborations with brands like Lanvin and Marni. But excitement has undoubtedly been building for these structural, conceptual pieces, and certainly recently since the lookbook pictures that have just been released. Take a peek – the collection arrives in stores in November.