Just when Coke couldn’t get more classic, German fashion designer Karl Lagerfeld has launched couture cola bottles. Dazzled in purple and white stripes, as well as black dots and stars, these fashionable containers will definitely catch more than a few eyes this spring. Diet Coke’s limited edition bottles all feature a silhouette of the Chanel designer, who is doing the soft drink giant a tremendous PR favor. With his testament of “only drinking Diet Coke day and night,” Lagerfeld may be starting yet another fashionable trend when his self-inspired bottles hit shelves in June.
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April 13, 2011
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