The Super Bowl has the largest viewership of any televised event in the United States, with over 127 million people tuning in for the 2025 Super Bowl. However, not every viewer crowding around a coffee table of chips and boneless wings is watching for the big game. Advertising spots are precious for companies trying to reach the widest audience possible, leading to advertising campaigns going above and beyond to make their ad worth the price tag on the ad spot.

Seniors Steven Howard and Li de Jong will represent Ithaca College in the 26th year of the American Advertising Federation's Most Promising Multicultural Student Program. 

Three seniors have been accepted into the American Advertising Federation’s Most Promising Multicultural Students program for the 2022 year.

After a serious amount of contemplation, I decided to give up on my dream and sell out.

The Office of Marketing Communications is undergoing a shift in strategy from a client-based model to a model that focuses on the whole of the Ithaca College brand. At the Oct. 6 Faculty Council meeting, faculty voiced worries about the new system.