99 problems and Barneys is one of them
This summer, Barneys announced that Jay Z would be collaborating with designers (such as Balenciaga and Rick Owens) for the department store’s annual limited edition holiday collection, in a move that follows the increasing successes of hip hop collaborations in fashion – A$AP and Jeremy Scott, Kanye West and A.P.C and Giuseppe Zanotti, plus campaign promotionals like Alexander Wang using Azealia Banks as the face of his T by Alexander Wang line.