In a world where hyperconsumerism often reigns superior, there isn’t a dire need for owning the latest trends or having the most coveted items. Social media trends — like “outfit of the day” videos — where users showcase new outfits and promote viewers to purchase similar items, leads to a culture of frequent buying because followers feel compelled to keep up. This often leads to the assumption that excessively acquiring new garments is necessary when building a wardrobe for the new season.