Are you a clean girl or an office siren? Do you like cottagecore or dark academia? Do you have blueberry milk nails or tomato girl makeup? Are you alternative or coquette? When society urges people to conform to neat, clear-cut identities like "clean girl" or "office siren,” a sense of identity and uniqueness is lost. As the intensity of aesthetic crosses over from only fashion to things like interests, music and personality, people start to define themselves not by who they are, but what they consume.