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The Student News Site of Ithaca College

The Ithacan
The Student News Site of Ithaca College

The Ithacan
The Student News Site of Ithaca College

The Ithacan
Fizz hires IC students to market app on campus

Fizz hires IC students to market app on campus

By Sonya Mukhina, Contributing Writer • September 20, 2023
Fizz — a new social media app that lets college students connect with their peers by uploading anonymous posts — has made its way to the Ithaca College campus with free donuts, hats and Instagram stories.
With technology rapidly expanding and student enrollment declining, institutions like IC are investing in social media and advertising resources.

IC invests in social media to increase enrollment

By Olivia Stanzl, Staff Writer • March 1, 2023
With technology rapidly expanding and student enrollment declining, institutions like IC are investing in social media and advertising resources.
From left, Charis Dimaras, professor in the Department of Music Performance, Ellen Staurowsky, professor in the Department of Media Arts, Sciences and Studies and Rebecca Lesses, associate professor in the Department of Philosophy and Religion, at a Sept. 6 meeting. At the Nov. 15 meeting, faculty council discussed marketing strategies being used to increase enrollment and the proposed scheduling grid.

Faculty Council discusses enrollment strategies and the scheduling grid

By Elijah de Castro, Senior Writer • November 16, 2022
At the Nov. 15 Faculty Council meeting, the college’s Office of Admission announced that it is using social media data to place advertisements and the council discussed scheduling grid changes.
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