Senior Drew Lapinski won Ithaca College’s American Marketing Association’s Klein Award after serving as the club’s president for two years.
During their three-month-long internship, Tal Torovezky ’17 and senior Hannah Mautz were working to plan for the 53rd annual Academy of Country Music Awards.
Ithaca College is in the process of changing its marketing strategy. In mid-November, the college hired Jennifer Campbell as the new associate vice president of marketing communications to carry this out. Staff Writer Elena Piech spoke with Campbell to discuss her move to South Hill, future marketing plans and her opinion of the college.
The Office of Marketing Communications is undergoing a shift in strategy from a client-based model to a model that focuses on the whole of the Ithaca College brand. At the Oct. 6 Faculty Council meeting, faculty voiced worries about the new system.