The Ithacan

Accuracy • Independence • Integrity

In Fall 2018, Lab18, an integrated marketing communications’ capstone course, released a podcast series discussing media use by millennials and Generation Z.

I blame participation trophies and smiley face stickers a little less than I blame social media.

Seniors in the Martin Luther King Scholar Program presented on their examination of the role of social media in millennial activism.

Every generation grows up labeled with a set of defining qualities, stereotypes and misperceptions, often brought about by either the conditions of the times or the opinions of its predecessors.

Contemporary publications and previous generations have deemed millennials to be lazy and entitled, two stereotypes that define Generation Y.

Members of Generation Y, better known as millennials, are supposed to be naturally adept with new and rapidly evolving technology.