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The Student News Site of Ithaca College

The Ithacan

12° Ithaca, NY
The Student News Site of Ithaca College

The Ithacan

The Student News Site of Ithaca College

The Ithacan

Rebranding The Morning Benders

March 25, 2012
What we have here is a classic case of branding failure in the global market. What happens when your brand—or band—name means something in one cultural context and a completely different thing in another one. This is what happened to American indie rock band The Morning Benders.   Last night, the band posted to their…
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