The Student News Site of Ithaca College

THE ITHACAN

The Student News Site of Ithaca College

THE ITHACAN

The Student News Site of Ithaca College

THE ITHACAN

Rebranding The Morning Benders

March 26, 2012
What we have here is a classic case of branding failure in the global market. What happens when your brand—or band—name means something in one cultural context and a completely different thing in another one. This is what happened to American indie rock band The Morning Benders.   Last night, the band posted to their…
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