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Accuracy • Independence • Integrity

August 26, 2019   |   Ithaca, NY

Rebranding The Morning Benders

By The Ithacan | Mar 26, 2012

What we have here is a classic case of branding failure in the global market. What happens when your brand—or band—name means something in one cultural context and a completely different thing in another one. This is what happened to American indie rock band The Morning Benders.   Last night, the band posted to their…