February 27, 2021
Ithaca, NY | 47°F

Rebranding The Morning Benders

By The Ithacan | Mar 26, 2012

What we have here is a classic case of branding failure in the global market. What happens when your brand—or band—name means something in one cultural context and a completely different thing in another one. This is what happened to American indie rock band The Morning Benders.   Last night, the band posted to their…