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The Student News Site of Ithaca College

The Ithacan
The Student News Site of Ithaca College

The Ithacan
From left, Mickey Huff, distinguished director of the Park Center for Independent Media, and Cyndy Scheibe, professor in the Department of Psychology, hope to integrate media literacy more seamlessly into education.

Leadership work toward making media literacy more accessible at IC

By Sarah Payne and Prakriti Panwar • December 4, 2024
At the beginning of Fall 2024, the Park Center for Independent Media at Ithaca College hired its third director. Mickey Huff, distinguished director of PCIM, is a well-known media critic and scholar in independent media and came to the college with plans to make media literacy more accessible across campus. While Huff is new to the college, efforts to promote media literacy on campus have existed since 1996. Project Look Sharp is the college’s nonprofit media literacy program and aims to provide materials to teachers and students that promote critical thinking and a deeper understanding of media. 
Project Look Sharp was founded in 1996 by Cyndy Scheibe, Dana professor in the Department of Psychology and executive director of Project Look Sharp, and Chris Sperry ’79, director of Curriculum and Staff Development at Project Look Sharp.

Project Look Sharp uses grant to expand media literacy initiative nationwide

By Taylor Borash, Contributing Writer • November 13, 2023
In July 2023, Project Look Sharp, Ithaca College’s nonprofit media literacy program, received the two-year Laura Bush 21st Century Librarian Program grant for $150,000 from the Institute of Museum and Library Services. The grant will help expand the statewide Librarians as Leaders for Media Literacy (ML3) initiative to a nationwide level.
Asli Sezgin, a visiting postdoctoral researcher, was drawn to Ithaca College specifically for Project Look Sharp, a non-profit organization for media literacy.

Project Look Sharp globalizes media literacy despite earthquake

By Ryan Johnson, Staff Writer • March 8, 2023
Asli Sezgin, a visiting postdoctoral researcher at IC, was waiting to board a plane in Turkey to travel to New York and begin work with Project Look Sharp when a massive earthquake hit.
Editorial: Media literacy is essential to all students' education

Editorial: Media literacy is essential to all students’ education

By The Ithacan • March 24, 2022
Now more than ever, access to critical thinking and the ability to question the media across all subjects and grades is essential.
Project Look Sharp was founded in 1996 by Cyndy Scheibe, Dana professor in the Department of Psychology and executive director of Project Look Sharp, and Chris Sperry ’79, director of Curriculum and Staff Development at Project Look Sharp.

Ithaca College’s Project Look Sharp receives grant

By Elizabeth Kharabadze, Staff Writer • March 9, 2022
Project Look Sharp received a two-year $270,000 grant in September 2021 from the Booth-Ferris Foundation.
Cyndy Scheibe, professor in the Department of Psychology and founder and executive director of the college’s media literacy initiative Project Look Sharp, co-authored a guide for educators to use to increase media literacy.

Professor helps to create media literacy pamphlet for classrooms

By Madison Moore, Staff Writer • November 6, 2017
The QRG is designed for teachers as a resource to understand media literacy, the ability to access, analyze, evaluate and create media in a variety of forms.

College Briefs Dec. 8

December 7, 2016

Office of Public Safety to hold grand opening for Satellite Office The Office of Public Safety Satellite Office will have its grand opening from 10 a.m. to 2 p.m. Jan. 23. Public Safety will be providing...

College Briefs Nov. 2

November 2, 2016
Project Look Sharp staff members give presentation at conference, IC Veterans Day event to feature speech from US Navy captain
Professor Cyndy Scheibe visited Longview residents Aug. 31 to talk about media coverage of the 2016 presidential election.

Q&A: Ithaca College professor discusses election coverage

By Celisa Calacal, Opinion Editor • October 2, 2016
Ithaca College psychology professor Cyndy Scheibe visited Longview residents Aug. 31 to discuss media literacy and coverage of the 2016 election.
Commentary: Outside media miss key aspects of IC protests

Commentary: Outside media miss key aspects of IC protests

By Cyndy Scheibe • February 3, 2016
National coverage of the events ultimately leading to the retirement of President Tom Rochon have focused almost exclusively on the race-related aspects of the protests by students.
Chris Sperry, director of curriculum and staff development, teaches a class at the Lehman Alternative Community School in Ithaca on Nov. 26 about decoding media messages.

Project Look Sharp director to promote media decoding

By Maura Aleardi, Staff Writer • December 3, 2014
Staff Writer Maura Aleardi spoke with Chris Sperry ’79, director of curriculum and staff development for Project Look Sharp, about modern education.
Cyndy Scheibe, psychology professor and executive director of Project Look Sharp, presents on student engagement in media at the first Iran Media Literacy Conference on Oct. 22 in Tehran, Iran.

Professors attend conference in Iran despite safety concerns

By Erin Conway, Contributing Writer • October 29, 2014
Two Ithaca College professors overcame an extensive visa process and safety concerns in order to present on media literacy in Iran.
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