In Fall 2018, Lab18, an integrated marketing communications’ capstone course, released a podcast series discussing media use by millennials and Generation Z.
Every generation grows up labeled with a set of defining qualities, stereotypes and misperceptions, often brought about by either the conditions of the times or the opinions of its predecessors.
With...
Contemporary publications and previous generations have deemed millennials to be lazy and entitled, two stereotypes that define Generation Y. Time Magazine columnist Joel Stein even went as far as to describe...
Members of Generation Y, better known as millennials, are supposed to be naturally adept with new and rapidly evolving technology. However, a 2010 study done by the Pew Research Center says only 24 percent...