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THE ITHACAN
Former Ithaca College linebacker Isaac Hadac has built a training brand through his growing social media presence. Hadac founded The 5 Star Football Package, an instructional training package that he promotes to his over 250,000 followers on TikTok.

From player to mentor: Issac Hadac’s journey in football training and social media

By Daniel King, Senior Writer • February 22, 2024
Former Ithaca College linebacker Isaac Hadac finds himself still involved in the football world even after his playing days. These days, he finds himself training football players, striving to make them the best they can become.
PinkPantheress newest album release, Heaven know, features an R&B, disco and pop sound with dreamy synths.

‘Heaven knows’ this album transcends TikTok virality

By Jess Williams, Staff Writer • November 16, 2023
PinkPantheress used to crank out new songs nearly every day, releasing these bite-sized, hooky and minimal pop songs on TikTok to a small audience. It didn’t take long, however, for the ’90s drum and bass samples, dreamy synths and high breathy vocals to spread on the platform like wildfire. These songs stitched together sticky choruses, ear-catching production and virality in tiny packages, usually shorter than two minutes long.
Doja Cats fourth album, Scarlet, was released on Sept. 22 and features 17 new songs from the artist.

‘Scarlet’ does not escape the pop stereotype

By Sarah Mooney, Contributing Writer • September 27, 2023
Doja’s past album “Planet Her” went above and beyond. It is unfair to judge because there is no way anything could surpass that album. This high expectation coupled with Doja’s attempt to escape her popstar reputation left many disappointed. Maybe pop is Doja’s forté and she should stick to music that constantly goes viral on TikTok.  
Rowan Keller Smith talks about how social media spreads bigoted ideas to impressionable young people under the guise of feminism and the responsibility tech companies have to prevent this.

Commentary: Social media exposes young people to harmful content posing as progressive ideas

By Rowan Keller Smith • September 20, 2023
Over the years, it has become more prevalent for political extremists like far-right militias and transgender-exclusionary radical feminists (TERFs) to influence young social media users. 
First-year student Tyler Long sets up his phone to film a TikTok. Long occasionally uses the app to post mini day-in-the-life videos about his time at Ithaca College.

TikTok offers small glimpse into daily college life

By Patrick Mazzella, Staff Writer • March 22, 2023
Despite YouTube’s reign as the most popular social video platform, TikTok is emerging as a new way to post college day-in-the-life content.
Editorial: BeReal has brought real spontaneity back online

Editorial: BeReal has brought real spontaneity back online

By The Ithacan, The Ithacan • November 30, 2022
Those nostalgic for Instagram circa 2014 have found a way to relive the feeling of silly, carefree spontaneity with the popular app BeReal.
From left, Charis Dimaras, professor in the Department of Music Performance, Ellen Staurowsky, professor in the Department of Media Arts, Sciences and Studies and Rebecca Lesses, associate professor in the Department of Philosophy and Religion, at a Sept. 6 meeting. At the Nov. 15 meeting, faculty council discussed marketing strategies being used to increase enrollment and the proposed scheduling grid.

Faculty Council discusses enrollment strategies and the scheduling grid

By Elijah de Castro, Senior Writer • November 16, 2022
At the Nov. 15 Faculty Council meeting, the college’s Office of Admission announced that it is using social media data to place advertisements and the council discussed scheduling grid changes.
Chris Patton ’04, the creative operations lead in global business marketing for TikTok, spoke about networking, forming good relationships and being open to mentorship for career advancement.

Alumni discusses networking and mentorship for career advancement

By Farid Ahmad, Staff Writer • November 8, 2022
The Ithaca College School of Business, IC's chapter of the American Marketing Association and Office of Career Services hosted Chris Patton ’04.
Tim Reynolds, assistant professor in the Ithaca College Department of Exercise Science and Athletic Training, started a scientific, educational TikTok account.

Exercise science professor uses TikTok to educate

By Katie Krom, Staff Writer • September 21, 2022
Tim Reynolds, assistant professor in the Ithaca College Department of Exercise Science and Athletic Training, started a scientific, educational TikTok account for his students to review material.
From left, Dylan Shane 19 and Sam Factor 19, the founders of WalterPicks, an AI-powered fantasy football tool. The pair made the algorithm in a machine learning class in 2019, but have since expanded it to a popular app and TikTok brand.

Fantasy football tool started by alumni finds big audience

By Aidan Charde, Sports Editor • August 31, 2022
Not only has WalterPicks, started by Ithaca College alumni Sam Factor ’19 and Dylan Shane ’19, found an audience, but it has been 17% more accurate than ESPN and Yahoo.
From left, sophomore Annalese Winegard, junior Benjamin Berkowitz and TikTok personality Brittany Broski hold a Q&A session April 19 in Emerson Suites.

Brittany Broski visits IC campus for student Q&A

By Matt Minton, Staff Writer • April 28, 2022
From left, sophomore Annalese Winegard, junior Benjamin Berkowitz and TikTok personality Brittany Broski hold a Q&A session April 19 in Emerson Suites.
Pursuing a Bachelor of Music with a focus on voice in the Ithaca College School of Music, Chalnick has garnered a TikTok following of over 990,000 through her unique songwriting challenges, skits and singing videos. 

IC student nominated for iHeartRadio award

By Natalie Tribiano, Assistant Life and Culture Editor • February 24, 2022
What started as simply posting singing videos to TikTok has led Alexa Chalnick to an opportunity to be a part of a nationally recognized award show.
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