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The Student News Site of Ithaca College

The Ithacan

37° Ithaca, NY
The Student News Site of Ithaca College

The Ithacan

The Student News Site of Ithaca College

The Ithacan

Local businesses struggle in higher winter temps

By Brittany Gilpin, Staff Writer February 22, 2012
Higher temperatures and lower snow accumulation than normal for the Northeast region are challenging some local businesses to adapt their marketing strategies to stay relevant in the warmer weather.
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